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Learn More About MorningStar of Rio Rancho


A highly respected senior housing company, MorningStar Senior Living has communities throughout the Western U.S. that are designed to be true homes for their residents.  MorningStar Assisted Living & Memory Care of Rio Rancho is one of four MorningStar communities in New Mexico.

MorningStar was started in 2003 based on unique mission statements, principles and philosophy.  As Ken Jaeger, founder/CEO of MorningStar explains, his intention was to create senior living that was “defined by the human touch. I wanted to re-create my grandmother’s house, a place where one can go and feel a sense of family.” 

Out of this vision, came three mission statements that still guide the way we deliver service to our residents:  Honor God in our business practices and relationships; Value all seniors as gifted and contributing individuals; and Invest generously in our team’s ability to serve well.  The name “MorningStar” was inspired by Mr. Jaeger’s contemplation of the bible and his commitment to relieve poverty around the world.  

However, while founded on a Judeo-Christian tradition; please know that we welcome and honor all faiths and worldviews in our communities, and are committed to meeting not only residents’ social, emotional, and physical needs but their spiritual ones.  In our pursuit of creating a loving home, honoring spiritual preferences is part of caring for the whole person. 

In addition, we recognize our mission is advanced by hiring team members who hold true to our core values of love, respect, honesty, fairness, goodness, and kindness.  They are the type of individuals who feel privileged to serve seniors and help us create the kind of culture we envision building – a Family for Life.   

Our all-inclusive community offers a dining service under the direction of an Executive Chef, a range of floor plans to meet our senior living residents’ varying needs, and onsite amenities and care services to provide carefree retirement years. Visit our website to see what sets our community apart from other senior housing Rio Rancho offers and why our residents are happy to call MorningStar “home.”

MorningStar takes tremendous pride in the reputation we have earned for excellence and authenticity since our inception in 2003.  We believe the human capacity to grow, to learn and to contribute is ageless; and we act upon that truth daily, as we care for, inspire, and love the residents under our roof. Contact us to learn more about the finest senior housing Rio Rancho has to offer.


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